'Wordy'

This is in reply to a comment that has made me write a new post. Oh! but don't get me wrong, i am not being forced here. I am in fact in one of my 'wordy' moods.

'Wordy' here means that probably the English speaking side of me has woken up again. Creativity goes for a toss where i work. Mundane stuff is peddled as being creative (sic)

So, being in one of the talkative moods and sending the analyst side of me to sleep for a while, i once again write about my shiny white shoes. I just love them! and once more they are clean! It just fills my heart with warmth seeing them sitting there dawdling by the wall trying to dry. "Take the whole week my dear" i say to them. I know i love them because they represent one of the hygiene factors in my hierarchy of needs.

I was/am a self confessed brand slave. The swoosh literally took my breath away. I guess that's why i chose marketing over any other branch. My mother tried to brainwash me into going in for HR - me being the quintessential MCP calmly explained without batting an eyelid to my mom that HR was for wussies.she would have none of it and asked me to get in touch with some HR people to figure out what exactly they did.
These bright and extremely intelligent looking smart people explained to me painstakingly what they did. I listened to them patiently and very nearly made up mind to take up HR going ahead. Then i came across the professors that taught HR. Gaunt and frigid. I have never seen such zombiefied people in my life. they would unnecessarily complicate stuff and make it even harder to understand by applying some godforsaken theory from that crazy guy called Freud.

Here's a scenario, the management is having a hard time in a factory by trying to put up with a strike and the factory has been plagued with it for a while. The demands of the workers is unreasonable and the management has had it with them. When i was asked for a solution, the first thing that came to my mind was - where was this bloody factory located? I mean it makes hell of a difference if you were say located at Haryana instead of - say Karnataka! Would your approach not differ? Bloody hell it would!

But no, what a European Psycho mistaken to be a great Psychiatrist thought held more importance than the immediate environmental factors surrounding your factory.

God help the management.

So, basically HR wasn't for me - no sir. Coming back to the brand story. I love brands. I know, i know its silly and downright idiotic from a thinking mans perspective to even make a statement like that. but what the hell! I love Brands!
i mean they evoke a childlike glee inside me, they do so in many people as well but i guess they are too grown up to admit it.

But the child does emerge here and there. Just slap a bloodcurdlingy expensive watch on your wrist without a tag and people would not notice. Add a 'Tissot' or a 'Breitling' (I'm not even going to omega and those obscene price tags) and the world notices.

Moreover, a brand is beauty, grace, elegance, dreams, quality, sophistication and a promise of a luxurious lifestyle. I am sure this is as capitalist as i can get this evening. Also loquacious.

Oh yeah, i also touched upon marketing. I have always always always wanted to make ads. Its so damn wonderful. Trying to communicate with a story in - what - 45 seconds? Be it for a Telly commercial or a print ad. I think its creativity at its finest.
The whole trip of packaging a product around sounds, visuals, and text to create an experience never ceases to amaze me. call me a kid if you will. But i do watch ads like a child would. I observe every moment and every detail.

Just that i don't buy the product right there. I'm not THAT gullible - I am a marketer after all.